Page 132 - 《客語及少數族群語言政策》附錄_少數語言法律

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The culture sector itself has an important part to play to support the provision of Welsh language
activities, and to develop events, products and activities which celebrate and raise awareness of our
unique Welsh culture. It should also ensure that the culture of the Welsh language and Wales are
both incorporated into important events as a part of how we present ourselves to the wider world.

As we grow the numbers of Welsh speakers, and as we welcome people from across the world to
Wales, further opportunities may present themselves to promote the use of Welsh in new and
increasingly diverse cultural contexts.

Tourism can play an important part in relation to perceptions about the Welsh language, as it is
a way to present an image of Wales, our language and our culture, not only to people overseas but
also to the people of Wales. We should articulate Wales’ distinctive language and culture in a
way that speaks to our citizens as well as attracting people to visit, study and locate in Wales. The
language offers something unique and different, for visitors and investors alike, and national
events which celebrate the Welsh language such as the National Eisteddfod deserve a
worldwide stage (see also the section ‘Wales and the wider world’ on pages 67–69).

Publications and the media

The broadcast media has played a key role in our efforts as a nation to revitalise the language
over a number of decades. Welsh-language programming on S4C and BBC Radio Cymru has
been supported
by a vibrant independent production sector, including by ITV Wales. It is imperative that this
should continue and that this provision should increase, and we will do all we can to support
and enhance Welsh-language provision, whatever the nature of such provision will be in future.

The role of public service broadcasters in Wales is particularly important, considering the
weakness of the print media sector. Coverage of Welsh life and society – including the Welsh
language culture – is sparse in UK newspapers and UK broadcasting services, the main media
outputs in Wales. The image of Wales in the UK media needs to better reflect the rich and varied
culture of our country, and this includes awareness of the Welsh language.

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