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                        9. Community and economy



                        Develop the economy to ensure a firm footing for
                        Welsh-speaking communities

                        The importance of sustaining and growing communities with a high density of Welsh speakers
                        has already been noted. It is important for several reasons. These communities contain the higher
                        percentages of Welsh speakers who describe themselves as fluent speakers as well as higher
                        percentages of speakers using the language most frequently.






































                        While each community is unique, there are some common characteristics to these communities.
                        They include high population mobility – young Welsh speakers leaving, and an influx of mainly
                        older people. A number of these areas are rural, and largely dependent on the agricultural
                        industry, the food industry and tourism. These areas also contain market towns, and university
                        towns with high reliance on the public sector, e.g. health services and local government. These
                        areas also contain pockets of deprivation and rural poverty, with average salaries among the
                        lowest in the United Kingdom.















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