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Our vision is to see the Welsh language as a normal part of everyday life, with goodwill towards it
and an increase in use. We want it to be relevant for everyone in Wales, regardless of whether
they speak Welsh, English or other languages, and to inspire a respect and appreciation of the
language among people who move into Wales. As part of this we need to enhance the place of
Welsh in the world, and do more to celebrate Welsh as a key component of our contemporary
culture.
Aims:
9. Community and economy: support the socioeconomic
infrastructure of Welsh-speaking communities.
10. Culture and media: ensure that the Welsh language is
safeguarded as an integral part of our contemporary culture.
11. Wales and the wider world: ensure that the Welsh language is
an integral part of our efforts to enhance Wales’ relationship
with the wider world, and used to welcome and integrate
people who move to Wales.
12. Digital technology: ensure that the Welsh language is at the
heart of innovation in digital technology to enable the use of
Welsh in all digital contexts.
13. Linguistic infrastructure: ensure the continued development of
Welsh language infrastructure (dictionaries, terminology, the
translation profession) as integral to the delivery of this strategy.
14. Language planning: embed language planning and promotion
nationally, regionally and locally, with a better
understanding of and support for bilingualism and the needs
of Welsh speakers.
15. Evaluation and research: continue to build on our evidence
about the Welsh language and its speakers, as a basis
for assessing the effectiveness of our interventions and developing Welsh language
policy.
To achieve our aims in this area, we will drive the following transformational
changes.
• Develop a new regional focus to economic development to help all
parts of Wales to benefit from prosperity and support each area to
develop its own distinctive identity.
• Transform the Welsh language digital landscape with particular focus on
language technologies.
• Develop a national programme to increase understanding of
bilingualism.
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