摘要

臺灣在2003 年及2005 年分別成立客家電視台及原住民族電視台，此兩家少數族群電視頻道的建立與發展，有賴於政府推動並落實多元文化主義(multiculturalism)傳播政策。從多元文化主義與少數族群媒體之理論視野出發，本研究採用文獻分析法及內容分析法，探討國內外多元文化傳播政策與臺灣客家電視台節目之內容多元表現。研究結果發現：客家電視台的節目類型多元，包括：「教育文化與生活資訊」、「戲劇戲曲與電視電影」、「新聞」、「兒少」、以及「音樂綜藝」。客家電視台節目使用的客語腔調，以四縣腔(含南四縣腔)為大宗，其次是海陸腔，第三是大埔腔；並使用饒平、詔安之客語腔調，周延呈現臺灣客語腔調之多樣化現象。客家電視台針對不同年齡層之觀眾需求，規劃多樣化節目類型，整體表現符合其少數族群頻道、少數語言頻道以及公共媒體的特性。
關鍵字：多元文化主義、族群媒體、客家電視、媒介多元化、內容多樣性

Drawing from the theoretical frameworks of ethnic minority media and multiculturalism, the current study employs methods of document analysis and content analysis to examine the programming of Hakka TV to evaluate its content diversity. The results show that as an ethnic and language minority medium, as well as a member of Taiwan Broadcasting System (TBS), Hakka TV produces diversified program types including information, education & culture; TV drama, opera & cinema; daily news & in-depth reports; children & youth; and variety entertainment & musical performances. The results also show that Taiwan’s six Hakka dialects have all been used in the programs including Sixian, Hailu, Dabu, Raoping, Zhao’an and Nan-Sixian. Limitations for the current study and suggestions for future research are discussed and provided.
Keywords: Multiculturalism, Ethnic media, Hakka TV, Media diversity, Content diversity

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